Primer is a product that preps your skin for makeup. It serves as a skin-perfecting base so makeup applies easily and looks better longer.

Skipping primer is kind of like getting your nails done without a base coat. Primer gets your face ready for makeup so you get better results every time.

Yes! We’ve tried this on set. Using primer helps makeup go on smoother and look better longer. You can also use it without makeup to help address specific skin concerns.

Smooth a pea-sized amount over your entire face, then apply whatever complexion products you’d normally wear.

Absolutely. Photo Finish Primers all do different things (like smooth, blur, hydrate and control oil, etc.). Some work for all skin types and some are formulated to address specific skin concerns. We’re big fans of primer “cocktailing,” or targeting specific areas with one or more primers.

Think about what your skin is like and what it needs. The Original Photo Finish Smooth & Blur Primer is for all skin types and is best for smoothing everything out for flawless finish. If you need oil control, we recommend Photo Finish Oil & Shine Control Primer. Take our Primer Finder quiz to get your personal results.

Silicone-based primers help create a velvety, smooth surface, while water-based primers refresh skin with a lightweight formula.

Yes, we have eye primers made specifically for hydrating under eyes, helping lock on eye shadow & prepping lashes for mascara.