THE SBX BLACKOUT SALE:

30% OFF

SITEWIDE

THE SBX BLACKOUT SALE:

UP TO

50% OFF

SELECT FAVES

PARTY-GRADE

GIFTING

GIVE GLAM THAT LASTS

CRUELTY-FREE

THE PERFECT PRIME,

EVERY TIME

HAVE YOU TRIED OUR VEGAN,

CRUELTY FREE PRIMERS?

HARDWORKING MAKEUP

THAT KEEPS UP WITH YOU

WE GREW OUT OF AN ACCLAIMED LA PHOTO STUDIO, WHERE ONLY TOUCHUPS KILLED THE VIBE. ENTER: THE ORIGINAL SMOOTH + BLUR PRIMER.

 

TODAY, WE'RE THE #1 CRUELTY-FREE PRIMER BRAND IN THE US, GOING BEYOND THE STUDIO TO CREATE COMFY, PRIMER-POWERED FORMULAS THAT KEEP UP WITH YOU ALL DAY.